Blue Ocean Strategy

It is not everyday that I feel compelled to make a book recommendation, especially from my course work at school. The current book I am reading was just so good I had to pass this one along. For all of you business lovers or entrepreneurs at heart - you will absolutely eat this book up. I read it in two days from cover to cover because the author is just so insightful on the topic of marketing and creating new market space within this realm.

The premise of the book is that the bulk of industries in the world fight head to head for market share and do nothing to differentiate themselves from their competitors. The author calls this a red ocean. Already developed, already full of companies competing, products are similar, and services vary little. The book talks about how to create your own market space and make the competition irrelevant. Stop looking at the competition and start listening to your end users, substitute users, related users, similar industries, and outside of the box tactics. The blue ocean is when you create the market and the competition becomes irrelevant. I don't want to ruin the book for you, but I will say that it is one that we all should read. Innovate, recreate, and read this book for some inspiration on how to get outside the box in business today.

http://www.blueoceanstrategy.com/

Enjoy,

Nathan